Money Hacks

Tips for Finding Clients When You’re Self-Employed

Are you struggling to land consistent clients while working from home? If you are nervous about where you are going to find your next stream of income you should consider the different methods available for finding clients. Looking for the ideal client doesn’t have to be a painstaking task, and we are going to over four of the best tips you can use to land your next gig.

Remember that quality work leads to referrals

The first way you can gain a new client is by providing exceptional work for any current clients you have. When someone has nothing but positive things to say about your work, it may give you an opportunity to ask them to refer you to other potential clients. By getting your name out there through positive promotion, it could also lead to an increase in your current rates (you should always try to increase your rates when negotiating with a new client).

Try cold-pitching companies

Sending out pitches can be a harrowing experience whether you are new to the self-employment world or have been a veteran for a number of years. This is one of the best ways to find clients, as you can research companies (locally or nationally), and target specific pain points that your services can help fix.

Whether it’s through phone calls, emails, or direct mail, reaching out to prospective companies is a sure way to land clients. When you get a rejection don’t take it too personally, and simply make a note to reach out to them again at a later point.

Get your name out on social media

Navigating social media can be tricky, as there are a number of platforms that you can potentially use to find clients such as LinkedIn, Facebook, and Twitter. LinkedIn would be the most ideal since it has a heavy focus on businesses, and isn’t full of the casual posts you will see on other platforms. 

Facebook can be beneficial due to the sheer number of users that log on every day. The site also has the benefit of groups which allow you to network with other entrepreneurs in your industry and search out potential leads. Twitter may seem a little far fetched but if you connect with your target clients you can build a relationship that could reap huge benefits down the line.

Search Craigslist and job boards

Using Craigslist may seem like a painstakingly long task for finding clients, but you may be able to find consistent work across the nation. You can use the website to search specific cities, and one excellent way to filter out potential clients is to look up the “Jobs” and “Gigs” sections. These will both offer different opportunities to you. 

The “Jobs” section will have long-term options available, generally months at a time. Anything you see in the “Gigs” section should generally be viewed as a one-shot opportunity, but it doesn’t mean you can’t create a long-term relationship out of it.

You can also search on job boards such as FlexJobs, which offer up work from home opportunities in different industries, increasing your range when finding potential clients. There are monthly and yearly subscriptions available but the company runs regular promotions with discounts on both types of subscriptions.

How will these tips help you?

As we look over some of the main ways you can find new clients while working from home, which ones stand out to you? What strategies will you put in place to find your next paying client? Remember that you can’t expect to find consistent work without daily job hunting, so make sure your strategy is in place as you look for success in the future.

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